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Canal-Side Chic

Canals, culture, and curated charm.

Amsterdam’s charm is undeniable — the architecture, the canals, the bicycles — but it’s the art, the history, and the subtle blend of old and new that truly set the city apart. Whether you’re cycling past Van Gogh’s iconic sunflowers, savoring Michelin-starred dishes, or unwinding with a cocktail on a canal-side terrace, Amsterdam offers a sophisticated, effortlessly chic fusion of tradition and modernity.

The Masters and the Modern

Rijksmuseum | A pilgrimage for any art enthusiast, the Rijksmuseum is the heart and soul of Dutch culture. Home to masterpieces like Rembrandt’s The Night Watch and Vermeer’s The Milkmaid, it offers a masterclass in the Golden Age of Dutch art. The museum’s awe-inspiring architecture only adds to the experience, making it a must-see for anyone wanting to understand the essence of the Netherlands.

Van Gogh Museum | Step into the chaotic world of Van Gogh at the museum that houses the largest collection of his works. From Sunflowers to his iconic self-portraits, the museum offers an intimate glimpse into the mind of a tortured genius. It’s a place where his fiery passion and emotional struggles come to life, making it an essential stop for those captivated by his story.

Stedelijk Museum | If contemporary art is your thing, the Stedelijk Museum is the place to be. With its avant-garde architecture and bold collection, it showcases the works of 20th-century greats like Mondrian and Warhol. The museum’s modern sensibility brings to life the ideas that shaped today’s art world, making it a thrilling experience for those seeking something fresh and provocative.

Vincent van Gogh, Sunflowers, 1889
Iconic art and Dutch history come alive at the Rijksmuseum

A Taste of Amsterdam

Flore | A Michelin-starred gem nestled in the heart of Amsterdam’s culinary scene, Flore is where sustainability meets creativity. This elegant, intimate spot serves up beautifully crafted dishes that spotlight locally sourced, seasonal ingredients. The minimalist decor and sophisticated ambiance set the stage for a menu that blends contemporary techniques with the best of Dutch produce. Flore is the place for those who believe fine dining can also be responsible and inspired.

MOON | Atop the A'DAM Tower, MOON offers a dining experience that’s as much about the view as it is the food. The city’s only revolving restaurant, it spins through 360-degree vistas of Amsterdam’s skyline, canals, and the IJ River below. The menu takes European classics and reimagines them with modern flourishes, each dish perfectly paired with the stunning panorama. Whether you’re celebrating something special or just in the mood for an extraordinary meal, MOON is the place to make it unforgettable.

Pancakehouse Upstairs | Tucked away above a charming Dutch pancake shop, Pancakehouse Upstairs is the kind of hidden gem that feels both nostalgic and new. The cozy, unassuming space transports you back in time, offering an old-school charm that makes every bite feel like a comforting nod to tradition. The menu features both sweet and savory pancakes made with fresh, locally sourced ingredients, making it the perfect spot for a casual yet indulgent meal in the heart of Amsterdam.

Flore brings Michelin-starred elegance to sustainable Dutch cuisine
Dine with a 360° view at MOON

Amsterdam Adventures

Heineken Experience | For those curious about one of the world’s most iconic beers, the Heineken Experience offers a behind-the-scenes look at the brewing process. Set in the original 19th-century building, the tour reveals the artistry behind the beer, with interactive exhibits and tastings. It’s a fun, informative way to connect with Amsterdam’s beer legacy—and of course, to enjoy a cold Heineken along the way.

Canal Cruise | To see Amsterdam from its most enchanting angle, take a private canal cruise. Glide past the city’s historic architecture and under its iconic bridges, while a guide shares captivating tales of the city’s past. With champagne in hand, you’ll understand why these picturesque canals are such an integral part of Amsterdam’s charm.

Cycle the City | Amsterdam is made for cycling, and there’s no better way to explore its vibrant streets. Hop on a bike and ride past charming canals, lush parks, and quirky neighborhoods. Whether it’s a leisurely spin through Vondelpark or a detour through the Jordaan, cycling offers an authentic way to experience the city like a local.

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