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Commercial Operations Specialist

  • Department:
    Marketing
  • Status:
    Full-Time
  • Reports to:
    Director, Marketing
  • Location:
    Denver, CO

JOB DESCRIPTION:

The Commercial Operations Specialist will be a key player on the marketing team. You’ll assist with various commercial operations projects related to our CRM system and marketing automation tools. Including developing and executing email marketing campaign programs, managing target lists, and reporting on campaign analytics. 

This individual will also be responsible for owning the inbound data quality for the marketing team. They will own the processes, quality and flow of data between our marketing systems and into our Salesforce.com instance.

ESSENTIAL ROLES AND RESPONSIBILITIES:

  • Assist with projects in our marketing automation system, Pardot, including but not limited to form creation and updates, email list builds and email sending, and data cleanup.
  • Support the day-to-day management of our marketing operations within Pardot, as well as across other core marketing technologies
  • Create, deploy, and monitor automated marketing programs using Pardot
  • Support building emails, validating functionality and rendering across devices and email clients, proactively applying email best practices and making suggestions to improve communications
  • Monitor ongoing email performance and deliverability
  • Create tracking campaigns that support the measurement of demand gen efforts
  • Assist with the implementation of all ad operations requirements including tracking, tagging, and ensuring seamless integration across pixels and platforms
  • Ensure seamless data flow and integrations between marketing technologies
  • Build marketing dashboards and assist with data exports and reporting requests

Experience and Qualifications:

  • Minimum 2 years experience in marketing operations, commercial operations or marketing program management
  • Solid CRM-related experience (Salesforce.com preferred)
  • Proficient with marketing automation tools
  • Understanding of Google Tag Manager and technical website attributes
  • Ability to think strategically and analytically
  • Experience with email marketing, lead nurturing, marketing automation
  • Experience with Salesforce, SalesLoft, Pardot, Stensul, FullStory, and Google Analytics, is a plus
  • Be hungry to learn and achieve
  • Have strong project management skills with the ability to multi-task and work under pressure 
  • Have a track record of delivering a high standard of work with exceptional attention to detail